Privacy Policy

1. Introduction

This Privacy Policy describes how AutoPartsInformer.com ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at autopartsinformer.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

AutoPartsInformer.com is an independent editorial website that publishes auto parts replacement guides, news, and buying recommendations. We are not a retailer and do not process payments or handle orders directly.

2. Information We Collect

Information you provide directly:

• Newsletter signups: If you sign up for our email newsletter, we collect your email address.
• Contact forms: If you contact us through a contact form, we collect the information you submit, such as your name and email address.

Information collected automatically:

• Usage data: When you visit the Site, we and our analytics partners automatically collect information such as your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
• Cookies: We and our third-party partners use cookies and similar tracking technologies to collect and store information about your interactions with the Site. See Section 4 for more detail.
• Device information: We may collect information about the device you use to access the Site, including device type, screen resolution, and browser version.

3. How We Use Information

We use the information we collect to:

• Operate, maintain, and improve the Site
• Analyze how visitors use the Site so we can improve content and user experience
• Send email newsletters to subscribers who have opted in
• Respond to inquiries submitted through contact forms
• Monitor and prevent fraudulent or abusive use of the Site
• Comply with applicable legal obligations

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

Cookies are small data files placed on your device by websites you visit. We use cookies for the following purposes:

• Analytics cookies: Used to understand how visitors interact with the Site — which pages are visited, how long visitors stay, and where they come from.
• Affiliate tracking cookies: When you click an affiliate link on this Site (for example, a link to Amazon or eBay), those platforms may set their own tracking cookies to attribute your purchase to our affiliate account.
• Preference cookies: Used to remember settings or preferences you have set on the Site.

Most web browsers allow you to control cookies through browser settings. Disabling cookies may affect the functionality of some features of the Site. You can also opt out of certain analytics tracking by using browser-level privacy controls or opt-out tools provided by specific services (see Section 5).

5. Third-Party Services

We use the following third-party services on this Site. Each service operates under its own privacy policy, which we encourage you to review.

6. Affiliate Disclosure

AutoPartsInformer.com participates in affiliate advertising programs, including the Amazon Services LLC Associates Program and the eBay Partner Network. This means that when you click certain links on this Site and subsequently make a purchase on a third-party platform, we may receive a commission on that sale. The commission is paid by the retailer and does not increase the price you pay.

Affiliate links on this Site are used to fund the operation of the Site and the creation of free editorial content. Our product recommendations and editorial opinions are not influenced by affiliate relationships — we recommend products we believe are genuinely useful to our readers.

In accordance with FTC guidelines, we disclose our affiliate relationships clearly. This disclosure applies site-wide. Individual affiliate links are identified by the rel="sponsored" attribute on link elements.

7. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this policy or as required by law:

• Newsletter email addresses: Retained until you unsubscribe or request deletion.
• Contact form submissions: Retained for up to 12 months from the date of submission, unless a longer retention period is required to resolve the matter.
• Analytics data: Aggregated analytics data is retained per the retention settings of our analytics provider. Anonymized data may be retained indefinitely for historical analysis.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request that we correct inaccurate or incomplete information.
• Deletion: The right to request that we delete your personal information, subject to certain legal exceptions.
• Opt-out: The right to opt out of email communications at any time using the unsubscribe link in any email we send.
• Data portability: The right to receive your personal information in a structured, machine-readable format where technically feasible.

To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to requests within a reasonable timeframe and in accordance with applicable law.

9. Children's Privacy

The Site is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete it.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.